What do they have in common?
How do they attract so many followers?They all use Referral Marketing!!!
What is Referral Marketing then?
Referral marketing is a structured and systematic process to maximise word of mouth potential. Referral marketing does this by encouraging, informing, promoting and rewarding customers. The objective is to spark conversation and dialogue on their supplier, product and service.
Identifying and communicating the value and benefit that the supplier brings to the customer and the people they know is of most importance. Referred customers are both more profitable and loyal than your normal customers.
What Will We Talk About?
What is Referral Marketing
Why Referral Marketing works
How to talk with people to get referrals
Tips to get introduced to the right person
The power of word of mouth Offline & On-line
What makes Referral Marketing more effective than other types of Marketing
Who Should Attend?
All senior business professionals looking to become successful practitioners by meeting the right decision maker!
Date: July 3rd, 2014
Time: 8:00am - 10:00am
Topic: Referral Marketing
Venue: Element Fresh XTD
Price: RMB200 for entry, breakfast and answer to the meaning of life
Who: Leaders who want to meet other decision makers (that means you!)
For the past 3 years, at REV's Leadership Breakfast we have been asking fundamental and difficult questions to Shanghai's greatest business leaders:
Watch how Leadership Breakfast Alumni, Andrew Garcia, inspires his team in the morning:
7:45 Sign in
8:00 Enjoy breakfast, coffee & networking
8:30 Leadership talk with Olivier Salmon
10:00 Start your day, inspired!
"65% of all new business comes from referrals."
New York Times
Leadership Breakfast Speaker:
Business Development & Data Analyst Expert
Mr. Olivier Salmon has been successfully applying referral marketing techniques and thriving in the business development industry in China for the past 7 years. An expert in referral marketing, Olivier specializes in delivering tailor made business development courses to Multi-National companies. Feedback from course participants say that Olivier’s teachings are universal across industries and game changing.
Olivier started his professional career at Airbus, France, for the famous Airbus A380 double-deck Airliner as a Data Analyst. He then moved out to Shanghai, China where he was offered a position as a Business Development Director for a multi-national where he worked with a number of companies such as HSBC, Fiat, AstraZeneca, Evonik, Nike, Jabil, Huntsman, Rockwell, Adidas, Deloitte, KPMG, and Cargill.
Currently, Olivier is the Business Development Director at Asia Asset Property Services. With meticulous course preparation and high energy levels, Olivier is able to use real China market examples in his teachings. He delivers highly practical training solutions which has received praise not only from trainees, but also from managers and board directors who participate in his courses.